Congratulations graduating class of HELL WEEK at SICFIT Scottsdale.


Happy Memorial Day and congratulations on successfully completing Hell Week at SICFIT Scottsdale. Your perseverance, dedication, teamwork, and will to overcome adversity are truly inspirational. It is so inspirational in fact, that we are giving you priority registration for our next Hell Week which will take place October 19th – 23rd from 0500-0700 each day.

When life gets tough, think back to this past week; what you went through and how you overcame it. You have proven to yourself, your fellow Hell Week participants, and countless others that you are capable of overcoming the curve balls life throws us all.

Congratulations again. On behalf of all of us here at SICFIT Scottsdale; we are proud of what you have done and look forward to seeing you at the gym next week. Thank you to all of our coaches who showed up to deliver an unbelievable experience. If you would like to get registered for our next HELL WEEK course click HERE:

Most Valuable Teammate: Lana Webb
Most Improved: Kasandra Friend

Thank you for this great recap video of the final day of HELL WEEK “Judgment day” Paul D.

Oh, say, can you see, by the dawn’s early light,
What so proudly we hail’d at the twilight’s last gleaming?
Whose broad stripes and bright stars, thro’ the perilous fight,
O’er the ramparts we watch’d, were so gallantly streaming?
And the rockets’ red glare, the bombs bursting in air,
Gave proof thro’ the night that our flag was still there.
O say, does that star-spangled banner yet wave
O’er the land of the free and the home of the brave?



For more photos “LIKE” and visit our SICFIT Scottsdale FAN page on FACEBOOK. 

Memorial Day Murph This Monday


Strength in Conditioning for Saturday, May 23, 2015

Coaches Surprise!

Enjoy your long Memorial Day weekend SICFITTERS! Be sure to join us in honoring LT. Michael Murphy, this Monday as we take on Murph. Classes will be held at the following times:

  • 8:00 am
  • 12:00 pm
  • 5:00 pm

This FREE Holiday workout is SICFIT Scottsdale’s way of celebrating the life of all fallen American Soldiers. Please bring your friends and family to share in this special memorial class!


What I Learned at The Movement Fix Workshop


Strength in Conditioning for Friday, May 22, 2015

I recently attended Ryan DeBell’s Movement Fix workshop, which helps athletes improve their pulling, squat, and overhead mechanics.  As a Fascial Stretch Therapist™ and flexibility coach I have spent a lot of time in gyms watching athletes prepare for their workouts (warming up and stretching).

During workouts I see a lot of athletes struggle to prevent rounding at the bottom of the squat and combat overextension of the low back during overhead lifts.

While many athletes are aware that they struggle with certain movement components (supporting the bar in the front rack position) – there is a disconnect between what they do and what is actually needed to correct the problem.

In other words, will stretching the hamstrings actually improve deadlift mechanics – so that athletes won’t have low back pain or stiffness after workouts?  Ryan teaches athletes and coaches how to become ‘Movement Detectives’ so they can find the right exercises for the desired result.

Ryan’s workshop gives athletes focus and empowers coaches to quickly fix the central components behind dysfunctional movement patterns.

Here my 5 Take-Aways from the Workshop

  1. Spinal Stability is the Foundation
  2. Don’t Punish the Victim – Find the Criminal
  3. The Biggest Squat ‘Fix’ is Hip Anatomy
  4. Find the Minimum Effective Dose
  5. Strengthen the New Range

1. Spinal Stability is the Foundation

Before stretching the shoulders or ‘punishing the hamstrings’ athletes need to assess their ability to keep a neutral spine during hip flexion and extension.  If an athlete cannot keep the back flat against the floor during a leg lowering test or straight leg raise, the limiting factor in the deadlift is probably a core stability problem not a hip flexibility problem.

Dysfunctional breathing and abdominal weakness (poor anterior core stability) will limit both hip and shoulder flexion.  A dying bug or RKC plank will do more for your chronic hamstring tightness than stretching.

2. Don’t Punish the Victim – Find the Criminal

Ryan explained that it is a good idea to consider the “Question behind the question.”  Instead of trying to find the ‘best’ hamstring stretch – ask yourself why your hamstrings are tight in the first place.  If your hip-flexors are always tight, maybe your weak abdominals are forcing the psoas to take on additional work to stabilize the spine.  Muscle tightness is often a protective mechanism that is the result of poor core stability.  Athletes can save themselves a lot of time by first considering why an area may be tight or why range of motion is limited.

3. The Biggest Squat ‘Fix’ is Hip Anatomy

Ryan’s blog post, “The Best Kept Secret: Why People HAVE to Squat Differently” is a game changer. Instead of accumulating hours trying to improve hip mobility – why not find the best squat stance for your own hip anatomy.  The breakouts during the workshop for finding an ideal squat stance created INSTANT improvements in squat form.  Athletes that find their ideal stance can then fine-tune their squat by looking at how much additional mobility they actually need in that position.

4. Find the Minimum Effective Dose

One of the reasons many gym members ‘forget’ to stretch or do mobility work is that it hurts like hell! If pain signals the brain to ‘shut-down’ range of motion – why would athletes want to aggressively force themselves into positions they cannot comfortably maintain?

I discussed foam rolling with Ryan and we both agreed that the primary benefit is decreasing neural tension – not breaking apart tissue.  Foam rolling is not myofascial release – but can help athletes reduce tension and get into better positions. Foam rolling should be brief and no more than four out of ten on the pain scale.  Athletes will then have more time for position specific mobilizations in the gym.

As a Structural Integrator I am always reminded of Ida Rolf’s concept, “Less is More.”  Studying with Stretch-to-Win® I learned that effective stretching consists of gentle traction, progressive range of motion, and neurological reflexes that release tension.  Ryan’s suggestions mirrored these views, emphasizing the role of the nervous system in maximizing range of motion.  Muscles are stupid – if you want to PR your deadlift – train the brain to support position specific mobility and then find stability through the new range.

5. Strengthen the New Range

One of the biggest take-aways was the following idea, “If you gain mobility, you need to OWN it.” Athletes tend to separate the practice of stretching, rolling, and myofascial release from the very reason they are doing them in the first place.  Ryan provided great assessments for the core stability and flexibility needed for the deadlift before showing a great progression that allowed athletes to strengthen the position in a progressive range of motion.

If an athlete improves their ability to resist lumbar hyperextension and demonstrate good hip flexion – but is still not ready to pull off the floor – why not strength the new range while maintaining good position?

On the other hand – why do a joint-mobilization or spend time stretching if you are not going to use that new range?  Ryan showed some great exercises to reinforce the changes in mobility than athletes experienced.

As a flexibility and movement coach I enjoyed seeing Ryan integrate the collective wisdom of DNS, Stuart McGill, Charlie Weingroff, and many others into his own unique system of movement mechanics.

Most of the time athletes and coaches walk away from workshops with dozens of drills they don’t have time to implement and more information than they need – instead Ryan delivered a ‘Less is More’ approach that stunned us all with it’s simplicity and effectiveness.” – Kevin Kula, “The Flexibility Coach”, Creator of FlexibilityRx™

the movement fix

Ball slams
100 Push up
100 Sit Ups
100 Burpees


Athlete of the month Jeff “HOUSE” Rosenbloom


Who in the world is this guy they call House? Well his birth name is Jeff  Edward Rosenbloom but was given the nickname House when he was pledging his fraternity at U of A, BEAR DOWN! He found SICFIT through his great friend Coach Jesse who also went to the University of Arizona. Then six degrees of seperation brought us even closer with another fraternity brother Noah Robinson at U of A who also happens to be my oldest friend in the world and neighbor in Kindergarten. Alright now that were all up to speed on how we know House let’s discuss why we love Jeff so much and why he is awarded the coveted title of Athlete of the Month. 

Jeff has been working exclusively with Coach Jesse three days a week, he just completed HELL WEEK and is down 54 pounds since he began his journey towards health and FITness earlier this year. Those accomplishments are only the beginning of what drives Jeff and why they are so important to him. One of the most generous and humble people I have had the opportunity of coaching over the years and a man who truly enjoys his life and the lives of those close to him. Congratulations Mr. Jeff “House” Rosenbloom we look forward to seeing how many more things you accomplish at SICFIT Scottsdale and in your professional career.

Luke Kayyem

Manhattan NY
Lived: New York, Connecticut, Arizona
Family: Arthur Rosenbloom, Jane Rosenbloom, and Maggie Rosenbloom
School: The University of Arizona
Worst job: Toshiba

Best job: What I do now.  the first mobile payment solution with bank grade security that allows people to tip service professionals with their mobile phone without the exchange of any personal information, such as phone numbers, email addresses and credit cards.

How has SICFIT changed your life? SICFIT changed my life by getting me in the best shape of my life at age 35.  Also SICFIT has made me understand how food affects my body and how to properly fuel my body.

How your changing lives through SICFIT?  I’m changing lives through SICFIT by my drive to work out and eat properly.  I lost 54 LBS in 2 months, someone at the gym heard that and it motivated them to come in more.

What do you want to be when you grow up? I am pretty happy with who I am and what I do for a living now.  I do want to continue to grow in to my new lifestyle!

Greatest weakness in your current training? My stamina and endurance.

Goals: Continue my fitness progression, and live a SICFIT lifestyle.

Greatest accomplishment: Losing 54 lbs in two months and completely changing my diet to Paleo

Whats your “Why”?  I want to look better naked.



Are You L1 Band Ready?


Strength in Conditioning for Thursday, May 21, 2015

One week from today, a whole new crew of SICFITTERS will put themselves to the test in hopes of earning L1 SICFIT status. And while not all will leave donning the white band on their wrist, just by showing up these athletes prove to their coaches, their classmates, and to themselves that they have the heart and mind of a fighter, willing to stop at nothing until that white band becomes theirs.

In today’s workout, we prepare ourselves for the challenge of the L1 test. Even though our conditioning today is only practice for the test, treat it as if it were the real deal. Use your performance to identify your strengths and weaknesses. And then use your time wisely over the next seven days to strengthen those weaknesses.

For those athletes who go home with the band next week, we wish you a small congratulations.

Why small you ask?

Because this victory is only the first of many. Once the L1 White Band is earned, it is time to set your sights on the L2 and then the L3.

Enjoy the sweet flavor of triumph while you can, for this is only the first plateau in your journey. The mountain only gets steeper from here. Are you ready?

white band

1. Push Ups: 40 Consecutive |From Knees W
2. Sit Ups: 65 in 2 Minutes
3. Squats: 80 in 2 Minutes
4. Burpees: 20 in 1 Minute
5. Hand Stand Hold for 70 Seconds
6. Thrusters: 15 Consecutive | 75M / 55W
7. Wall Balls: 15  Consecutive | 20M / 14W
8. Push Press: 15 Consecutive | 75M /55W
9. Jump Rope: 500 Singles or 15 Doubles Consecutive
10. Box Jump: 20 at 20″ Consecutive
11. 400M Run: Under 1:45M / 1:55W


Spread the Word… Food as Fuel Tomorrow Night!


Strength in Conditioning for Wednesday, May 20, 2015

What is the paleo diet? How will it enhace my fitness? How can I make it work for my lifestyle? What are some strategies to stay committed?

All of these questions and more will be answered in SICFIT Scottsdale’s Food as Fuel seminar, tomorrow night at 7:00pm.

Join us for this free nutrition seminar and learn how the paleo diet can help you lose weight, give you more energy, enhance your workouts, and make you feel amazing!

In this seminar we will also give you the scoop on how and when to use supplements like protein and fish oil and what their benefits are.

If you’re ready to get your nutritional butt in gear, don’t miss Food as Fuel tomorrow night! Share this page over facebook with anyone you think would benefit from attending this seminar with you!

Parter Rows
Alternating 100 Meter Row Sprints
Clean and Jerk/Ground to Overhead
10 Rounds
1 Heavy Clean and Jerk
5 Pull Ups
5 Push Ups
5 Air Squats
1 Minute Rest


Practicing and Growing Mental Stamina


Strength in Conditioning for Tuesday, May 19, 2015

It may only be day two of Hell Week for the brave souls who decided to accept the challenge, but there is no doubt that they are already learning valuable lessons about mental stamina. But it is not just those enduring Hell Week who have the opportunity to learn these lessons, as SICFIT Scottsdale dishes out physical and mental tests on the daily.

In today’s conditioning work, the lesson of mental stamina shines forth as a prominent one. In the first part of our workout, we get to practice gauging our energy output based on the task at hand. The longer the task, the more moderate our energy output must remain. The shorter the task, and we can sustain near peak power for that short duration. Knowing our limits amongst these varying durations of work requires us to learn about our own capacity for mental stamina.

The second conditioning section asks us to put these lessons to good use. In this section we are faced with the challenge of four tabatas, where our score is our total reps throughout all four sections. Personal victory during this long workout requires us to find the pace that pushes us just an inch outside our comfort zone, while never pushing too far into our burnout zone. To sustain this perfect level of power output trains and grows our mental stamina.

All of our workouts at SICFIT Scottsdale come packed with lessons, both physical and mental. It’s our job to take ourselves to those limits where those lessons can me learned.


10 Minutes for Foam Rolling + PVC Word
Dynamic Drills
3 Minute Row + 130 Meter run + 3 Minute Jump Rope @ 50%
2 Minute Row + 130 Meter run + 2 Minute Jump Rope @ 75%
1 Minute Row + 130 Meter run + 1 Minute Jump Rope @ 90%
4 Rounds Tabata Mash Up (8 sets of 20 sec work + 10 sec rest alternate movements)
A. 20 Seconds of Lunges + 10 Seconds of Burpees
B. 20 Seconds of Jumping Air Squats + 10 Seconds of Push Ups
C. 20 Seconds of Sampson Stretch + 10 Seconds Single Leg Alternating Toe Touch
D. 20 Second Calorie Row + 10 Seconds Rest


Make Mobility Your Full Time Job

Strength in Conditioning for Monday, May 18th, 2015

Wellness is a result of what we do 90% of the time. Unfortunately, many people in the today’s society focus their health practices on quick fixes that take up only 10% or less of their focused effort.

Mobility is a wellness practice that follows this same principle. If your mobility practice consists of rolling out on a foam roller before and after your workout at SICFIT Scottsdale, this simply is not enough.

A true quick fix is something simple that we can start implementing 90-100% of the time.

One of these quick fixes is called the menubrium lift. The manubrium is in the center of the chest just above the sternum. When we lift the menubrium, it adjusts the posture of our entire body. This benefits our mobility, as it allows us to maintain good position (i.e. good posture) regardless of how we tax or test the body in the gym or outside of it.

The medubirum lift is a powerfully simple tool to helping us maintain good posture all day long. By lifting the menubrium slightly upwars (as seen in the video below) It stacks our head back over the midline of our bodies. This takes pressure off the shoulders and allows the shoulder blades to drop back and down. Additionally, by correcting the alignment o the upper spine, it allows the deep core muscles of the lower abdomen to realign our lumbar spine as well.

So while there is no quick fix that allows mobility to be a part-time consideration, with simple cues like the menubrium lift, we can implement simple changes with a full time effect!

Movement Prep
Push Press | 8-10 | 5-8 | 8-10| 5-8
8 Pendalay rows
Single Arm Waiters Walk
*10 Slamball Penalty
3 Rounds
300 Meter Run or Row + 30 Burpees + 30 Air Squats
LIFE: 130 Meter Run or 150 Meter Row + 5 Burpees + 10 Air Squats


Happy 70th Birthday Mr. Richard Shields


I would like to take this opportunity to wish one of the greatest brand ambassadors and earliest adopters of the SICFIT lifestyle a truly Happy 70th Birthday. Mr. Richard Shields has been an active member of our fitness community since our inception in 2008. In true sprit of his dedication to health and wellness we will be pushing the redline today with a lactic acid burner to make us all appreciate life and living everyday as if it’s your last. Mr. Shields dropped into this mornings first HELL WEEK class of the week to give the team some motivation and of course some birthday burpees!. For more about Mr.Shields check out his  Athlete of the month blog.


Reoptimize Your Body with the Basics

Strength in Conditioning for Saturday, May 16, 2015

Do not let the simplicity of today’s workout deceive you. Often times it is the most basic movements that pack the most vigorous punch!

The various conditioning portions of our programming today train many fundamental human movement patterns. Squatting, jumping, sprinting, and pushing — each of these movements is engrained into our neurological and muscular system as something we are functionally designed to do.

However, the reason why these natural movements can be so difficult is because our modern day society has deconditioned u and weakened these natural capacities of our bodies.

Not to worry however, because SICFIT Scottsdale is committed to reconditioning ourselves back to our naturally strong and capable bodies through strength in conditioning! With our knowledgeable instruction, your dedication, a some sweat, you can reoptimize your body to not just be functional, but to be fit!

Work through these exercises with a detailed eye on your movement mechanics to get the most out of your conditioning today. Don’t be surprised when this in-depth awareness takes your workout the next level of controlled intensity. Your hard work will be pay off though, so stick with it, breathe, and stay positive through the end!


Dynamic Movement
Inch Worms
Leg Swings
Squat Holds + Tempo Squats
8 Minute AMRAP
3 Air Squats
3 Vertical Jumps
3 Air Squats
3 Long Jumps
6,6,6,6…. 9,9,9,9…. Then Back to 3s to Repeat
10 Rounds
10 Hand Release Push Ups
100 Meter Sprints
3 Rounds
20 Second Airdyne Sprint
Jump Rope Until Class Mates Cycle Through Their Turn on Airdyne


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